ActiveCampaign vs Mailchimp
A side-by-side comparison of ActiveCampaign and Mailchimp. See pricing, features, and our recommendation to help you choose.
Feature Comparison
ActiveCampaign
vs
Mailchimp
Pricing
No free plan
FreeWinner
Free plan available
$15/mo
Starter tier
StartingWinner
$13/mo
Essentials tier
Unlimited
SubsWinner
500
Key Features
✓Yes (4/5)
A/B TestingWinner
✓Yes (3/5)
✓Yes (4/5)
API AccessWinner
✗No
✓Yes (4/5)
AnalyticsWinner
✓Yes (3/5)
✓Yes (5/5)
AutomationWinner
✓Yes (3/5)
✓Yes (4/5)
Contact ManagementWinner
✗No
✓Yes (4/5)
Custom FieldsWinner
✗No
✓Yes (4/5)
E-commerce IntegrationWinner
✗No
✓Yes (5/5)
Email IntegrationWinner
✗No
✗No
Free TierWinner
✓Yes (4/5)
✓Yes (3/5)
Landing PagesTie
✓Yes (3/5)
✓Yes (5/5)
Lead ScoringWinner
✗No
✓Yes (4/5)
Pipeline ManagementWinner
✗No
✓Yes (4/5)
ReportingWinner
✗No
✓Yes (2/5)
SMS Built-inTie
✓Yes (2/5)
✓Yes (5/5)
SegmentationWinner
✓Yes (3/5)
✓Yes (4/5)
Shopify IntegrationWinner
✗No
✓Yes (3/5)
TemplatesWinner
✓Yes (4/5)
✓Yes (4/5)
WooCommerce IntegrationTie
✓Yes (4/5)
Platform Scores
3/5
bigcommerceTie
3/5
4/5
shopifyWinner
3/5
4/5
woocommerceTie
4/5
Our Verdict
ActiveCampaign and Mailchimp both serve e-commerce sellers, but they have different strengths. Mailchimp offers a free plan, making it a strong choice for stores on a tight budget. Mailchimp is the more affordable option, starting $2/mo lower. Use the comparison table above to evaluate which tool best fits your store's needs, or take our quiz for a personalized recommendation.
Pricing Comparison
ActiveCampaign Pricing
- Starter$15/mo
- Plus$49/mo
- Pro$79/mo
- Enterprise$145/mo
Mailchimp Pricing
- FreeFreeFree
- Essentials$13/mo
- Standard$20/mo
- Premium$350/mo
Prices verified periodically — check official sites for current rates.
Get Started
Not Sure Which Tool Is Right?
Answer 5 quick questions about your store and we'll recommend the best tools for your exact situation.
Take the 2-Minute Quiz