Klaviyo vs Omnisend

A side-by-side comparison of Klaviyo and Omnisend. See pricing, features, and our recommendation to help you choose.

Feature Comparison

Klaviyo
vs
Omnisend

Pricing

Free plan available
FreeTie
Free plan available
$20/mo

Email tier

StartingWinner
$16/mo

Standard tier

500
SubsTie
500

Key Features

✓Yes (5/5)
A/B TestingWinner
✓Yes (3/5)
✓Yes (5/5)
AnalyticsWinner
✓Yes (4/5)
✓Yes (5/5)
Automated FlowsWinner
✗No
✓Yes (5/5)
AutomationWinner
✓Yes (4/5)
✓Yes (5/5)
Compliance ToolsWinner
✗No
✓Yes (3/5)
Free TierWinner
✓Yes (4/5)
✓Yes (3/5)
Landing PagesTie
✓Yes (3/5)
✓Yes (4/5)
MMS SupportWinner
✗No
✓Yes (4/5)
SMS Built-inTie
✓Yes (4/5)
✓Yes (5/5)
SegmentationWinner
✓Yes (4/5)
✓Yes (5/5)
Shopify IntegrationTie
✓Yes (5/5)
✓Yes (4/5)
TemplatesTie
✓Yes (4/5)
✓Yes (4/5)
Two-Way SMSWinner
✗No
✓Yes (4/5)
WooCommerce IntegrationTie
✓Yes (4/5)

Platform Scores

4/5
bigcommerceTie
4/5
5/5
shopifyTie
5/5
4/5
woocommerceTie
4/5

Our Verdict

Klaviyo and Omnisend both serve e-commerce sellers, but they have different strengths. Omnisend is the more affordable option, starting $4/mo lower. Use the comparison table above to evaluate which tool best fits your store's needs, or take our quiz for a personalized recommendation.

Pricing Comparison

Klaviyo Pricing

  • FreeFreeFree
  • Email$20/mo
  • Email + SMS$35/mo
  • Email 10K$150/mo

Omnisend Pricing

  • FreeFreeFree
  • Standard$16/mo
  • Pro$59/mo
  • Standard 10K$115/mo

Prices verified periodically — check official sites for current rates.

Get Started

Klaviyo

E-commerce focused email & SMS platform with deep Shopify integration

Visit Klaviyo

Omnisend

Multi-channel marketing automation for e-commerce with email, SMS, and push

Visit Omnisend

Not Sure Which Tool Is Right?

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