Klaviyo vs Omnisend for shopify

A side-by-side comparison of Klaviyo and Omnisend for shopify stores. See pricing, features, and our recommendation to help you choose.

Feature Comparison

Klaviyo
vs
Omnisend

Pricing

Free plan available
FreeTie
Free plan available
$20/mo

Email tier

StartingWinner
$16/mo

Standard tier

500
SubsTie
500

Key Features

✓Yes (5/5)
A/B TestingWinner
✓Yes (3/5)
✓Yes (5/5)
AnalyticsWinner
✓Yes (4/5)
✓Yes (5/5)
Automated FlowsWinner
✗No
✓Yes (5/5)
AutomationWinner
✓Yes (4/5)
✓Yes (5/5)
Compliance ToolsWinner
✗No
✓Yes (3/5)
Free TierWinner
✓Yes (4/5)
✓Yes (3/5)
Landing PagesTie
✓Yes (3/5)
✓Yes (4/5)
MMS SupportWinner
✗No
✓Yes (4/5)
SMS Built-inTie
✓Yes (4/5)
✓Yes (5/5)
SegmentationWinner
✓Yes (4/5)
✓Yes (5/5)
Shopify IntegrationTie
✓Yes (5/5)
✓Yes (4/5)
TemplatesTie
✓Yes (4/5)
✓Yes (4/5)
Two-Way SMSWinner
✗No
✓Yes (4/5)
WooCommerce IntegrationTie
✓Yes (4/5)

Platform Scores

5/5
shopifyTie
5/5

Our Verdict

Klaviyo and Omnisend both serve e-commerce sellers on shopify, but they have different strengths. Omnisend is the more affordable option, starting $4/mo lower. Use the comparison table above to evaluate which tool best fits your store's needs, or take our quiz for a personalized recommendation.

Pricing Comparison

Klaviyo Pricing

  • FreeFreeFree
  • Email$20/mo
  • Email + SMS$35/mo
  • Email 10K$150/mo

Omnisend Pricing

  • FreeFreeFree
  • Standard$16/mo
  • Pro$59/mo
  • Standard 10K$115/mo

Prices verified periodically — check official sites for current rates.

Get Started

Klaviyo

E-commerce focused email & SMS platform with deep Shopify integration

Visit Klaviyo

Omnisend

Multi-channel marketing automation for e-commerce with email, SMS, and push

Visit Omnisend

Not Sure Which Tool Is Right?

Answer 5 quick questions about your store and we'll recommend the best tools for your exact situation.

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