ActiveCampaign
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its exceptionally powerful automation builder with conditional logic, it serves both B2B and e-commerce. Its automation capabilities are among the best in the industry.
Pricing
| Tier | Monthly Price | Annual Price | Subscriber Limit |
|---|---|---|---|
| Starter | $15 | $12 | Unlimited |
| Plus | $49 | $42 | Unlimited |
| Pro | $79 | $67 | Unlimited |
| Enterprise | $145 | $123 | Unlimited |
Prices verified periodically — check official site for current rates.
Features
A/B Testing
- A/B TestingSupportedQuality: 4/5
Email and automation split testing
API Access
- API AccessSupportedQuality: 4/5
Analytics
- AnalyticsSupportedQuality: 4/5
Revenue attribution and custom reports
Automation
- AutomationSupportedQuality: 5/5
- AutomationSupportedQuality: 5/5
Industry-leading automation builder
Contact Management
- Contact ManagementSupportedQuality: 4/5
Custom Fields
- Custom FieldsSupportedQuality: 4/5
E-commerce Integration
- E-commerce IntegrationSupportedQuality: 4/5
Email Integration
- Email IntegrationSupportedQuality: 5/5
Free Tier
- Free TierNot supported
- Free TierNot supportedQuality: 0/5
14-day free trial only
Landing Pages
- Landing PagesSupportedQuality: 3/5
Landing pages on Plus plan and above
Lead Scoring
- Lead ScoringSupportedQuality: 5/5
Pipeline Management
- Pipeline ManagementSupportedQuality: 4/5
Reporting
- ReportingSupportedQuality: 4/5
SMS Built-in
- SMS Built-inSupportedQuality: 2/5
SMS via add-on integration
Segmentation
- SegmentationSupportedQuality: 5/5
Advanced conditional segmentation
Shopify Integration
- Shopify IntegrationSupportedQuality: 4/5
Deep Shopify integration
Templates
- TemplatesSupportedQuality: 3/5
Template library with drag-and-drop
WooCommerce Integration
- WooCommerce IntegrationSupportedQuality: 4/5
Deep Data for WooCommerce
Platform Compatibility
| Platform | Integration Quality | Ease of Setup | Feature Depth | Overall Score |
|---|---|---|---|---|
| shopify | 4/5 | 4/5 | 4/5 | 4/5 |
| woocommerce | 4/5 | 3/5 | 4/5 | 4/5 |
| bigcommerce | 4/5 | 3/5 | 3/5 | 3/5 |
Ready to try ActiveCampaign?
Visit the official site to see current pricing and offers.
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